Our Philosophy

Sutra Beauty® was established by a passionate group of hair styling professionals who sought to create top-of-the-line products at affordable prices.

By constantly considering customer feedback while looking for new ways to advance hairstyling technology, Sutra Beauty® has become the leader in hairstyling innovation and is the brand of choice for hairstylists all over the world.

Our Mission

To pursue our commitment to quality and innovation, we continually strive to develop the most effective and cutting-edge hair tools for both salon and in-home use.

Our Brand

For the average consumer, the number of hairstyling tools available on the market can be overwhelming, making it incredibly difficult to distinguish between high and low-quality products. Thankfully, as our amazing group of loyal customers can attest, Sutra Beauty® is a name that you can trust.

We constantly monitor new trends and spend countless hours in research and development in order to develop products that cater to our customers’ needs.
In fact, we are so confident in the quality of our products that we back each and every one of our tools with an industry-recognized warranty program. Simply put, Sutra Beauty® is the most reliable and innovative brand in the world of hair tools.